“Retail electricity providers” began offering the sale of electricity supply shortly after deregulation began. Texans are not required to switch to a retail electricity provider, and will continue to receive the supply of electricity from their default utility until they decide to switch. Utilities have no incentive to supply electricity since they are required by law to resell electric supply at no profit. The utilities can only profit from the transmission and delivery of the electricity – which is not affected by which company sells the supply of electricity. Since the utilities often charge higher rates than electricity providers, there is little reason to stay with the utility for electric supply.
For example, shoppers for Texas electricity plans in the 77494 ZIP code in Katy, TX, could find 12-month plans for 6.8 cents/kWh in February; by June, electricity rates had increased 27 percent to 9.3 cents/kWh. As of early September, 12-month plans were up again, to 9.9 cents/kWh – a 6.5 percent hike from June and a 46 percent increase just since February.
In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.
Some good news: According to J.D. Power’s 2016 survey on retail electric providers (its most current survey of the space), Texas has the highest overall satisfaction with retail electric providers out of any state. And because rates, plans, and offers can be so similar from provider to provider, customer satisfaction scores are a great way to break a tie. Think of it like choosing who to hire when you have two candidates with similar resumes — you’re going to pick the person with the glowing references.
For example, if you use a small amount of energy each month, you expect to be rewarded — right? Unfortunately, nearly all electricity plans from Texas REPs are advertised as costing more per kWh the less electricity you use. It’s a little like buying in bulk: Providers often discount your bill when you cross certain kWh thresholds. For instance, one 12-month plan from StarTex Power quotes 8.1 cents per kWh for 1,000 kWh a month and 8.8 cents for 2,000 kWh per month, but 12.1 cents for 500 kWh per month. Why the difference? Customers get $35 back each month if they pass 1,000 kWh of use, and another $15 back per month if they cross 2,000 kWh. In this case, using half as much electricity as your neighbor on the same plan wouldn’t get you half the bill.

As they’re advertised, the Digital Discount plan appears to save you $4 — but only if you use 32 percent of your energy on the weekends, which is the stat Reliant used to create the average price it advertises. Say you often travel for business during the week, and are only home cranking the air conditioner on weekends. If your energy use skews to 55 percent weekend use (for Reliant, that means 8 pm on Friday through 12 am Monday), suddenly Truly Free Weekends becomes a much better deal.

Compareelectricitytexas is regularly updated. As soon as the companies update their plan our site too is updated. So you always get the best rates and plans to choose from. We bring you the latest plans of electricity companies in Texas that are cheaper and offer more benefits. So now you can compare the most updated electricity rates and buy cheaper and get more benefits.


The ability to make an electric power switch gives Texas energy consumers the freedom to shop and search for a new rate. Texans switch power providers for a number of reasons. You may choose to switch power supply providers because you move to a new utility area that your current retail provider doesn't service. Maybe you switch power providers because you're unhappy with your current provider's level of customer service. Maybe your reason for switching is simply to find a better rate than what you have now. Whatever your reason may be, you have the power to switch electricity providers.
The local electric company is the utility – that’s the company who owns the infrastructure, including the poles and power lines that deliver electricity to your home. They are who you call if your power goes out or there's an emergency. But in almost every city in Texas, you must choose another company to supply that energy, called a Retail Electric Provider (REP). These REPs, like Spark Energy, allow you to choose electricity plans that offer competitive prices and plans to meet your needs.
Since the State of Texas allowed us the power to choose the energy provider we want to use, we have seen an increase of electricity companies in Texas. But having so many electricity plans to choose from can also be confusing. With your desire to find the most reliable electricity company and the energy plan with the cheapest rate, choosing the right provider is not as easy as it seems. But fortunately you have us!

Compareelectricitytexas is regularly updated. As soon as the companies update their plan our site too is updated. So you always get the best rates and plans to choose from. We bring you the latest plans of electricity companies in Texas that are cheaper and offer more benefits. So now you can compare the most updated electricity rates and buy cheaper and get more benefits.
We often get asked by our subscribers “what is the best electricity company in Texas?”. There are a lot of electricity companies in Texas, so it’s no wonder you want to know what the best electricity companies in Texas are. However, there really isn’t such a thing as one “great” energy company. Of course, there are some companies that are both reliable and well-known. These include Reliant, Direct Energy, TXU, and Gexa. However, when you shop around for an electric provider you’ll find that they all offer competitive rates. Just make sure there aren’t any hidden fees on their plans, as this is what makes them a better choice.

Since the State of Texas allowed us the power to choose the energy provider we want to use, we have seen an increase of electricity companies in Texas. But having so many electricity plans to choose from can also be confusing. With your desire to find the most reliable electricity company and the energy plan with the cheapest rate, choosing the right provider is not as easy as it seems. But fortunately you have us!
You may have noticed a lot of electric companies offering a ton of plans and services. But not all light companies in Texas are created equal. So which one is right for you? At Amigo Energy, we want you to trust that you’re getting a custom energy plan at a good price—not just a quick fix that’ll cost you more down the road. In fact, JD Power gave us four out of five stars for pricing, beating out a ton of other large retail electricity providers.4
Knowing your estimated monthly kWh usage and the contract length needed will help you narrow down your apartment electricity plan options. Use ElectricityPlans.com Texas apartment electricity plan finder to select the best electricity plan to fit your specific needs. Find the best deal on apartment electricity in Houston, Dallas, Fort Worth, Killeen, Corpus Christi, Round Rock, and many more cities across Texas.
In this free market competing electricity retailers buy electricity wholesale from private power generators to sell at retail to around 85% of Texas residents. The partnership between generators and retailers is governed by the Electric Reliability Council of Texas, or ERCOT, which attempts to balance the power grid’s electricity supply and demand by purchasing small amounts of electricity at 15-minute intervals throughout the day.
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