Some good news: According to J.D. Power’s 2016 survey on retail electric providers (its most current survey of the space), Texas has the highest overall satisfaction with retail electric providers out of any state. And because rates, plans, and offers can be so similar from provider to provider, customer satisfaction scores are a great way to break a tie. Think of it like choosing who to hire when you have two candidates with similar resumes — you’re going to pick the person with the glowing references.
The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.

Month-to-month electric plans are more commonly known as variable rate plans. With these plans the amount you pay per kilowatt-hour for your electricity each month will vary. This price is based on fluctuations in the market, so when the price of electricity falls you’ll pay less, but when it rises, you’ll pay more. In other words, you’re really gambling and should realize ahead of time that what you pay for your electric will change every month. This is why month-to-month electricity plans are only best for people who need electricity for a short amount of time.
The price difference may be a few cents, but another Texas electricity company might offer better rewards, have better customer service, or may offer other plans you may be interested in the future. Some plans may draw you in with a low promotional rate, but once that promotional period is up you may be faced with a high rate. Be sure to read all the fine print when it comes to your electricity plan selection.

The price difference may be a few cents, but another Texas electricity company might offer better rewards, have better customer service, or may offer other plans you may be interested in the future. Some plans may draw you in with a low promotional rate, but once that promotional period is up you may be faced with a high rate. Be sure to read all the fine print when it comes to your electricity plan selection.
Fixed-rate plans: Fixed-rate plans give customers more stability for their monthly energy bills because the rate a customer signs up with is the rate he or she pays for the length of the plan’s contract. Most fluctuation comes with usage, though transmission and delivery charges and local fees also can change.. Because a fixed-rate plan sometimes spans two-three years, these plans often require a customer credit check and can include early cancellation fees. Fixed-rate plans, because of the continuing market volatility, probably are the best choice for many consumers.
According to the U.S. Energy Information Administration, the average household in Texas uses about 15,000 kWh of electricity per year — 26 percent more than the national average, “but similar to the amount used in neighboring states.” That said, the only way to know your personal average energy consumption is by looking at your electricity bills over the course of a year (you want to accommodate all weather conditions) and understanding both your overall usage, as well as if you use more or less during certain months.
Whether you live in a large city or small town, we can save you money! Where do we provide Texas electricity? We service customers in more than 400 deregulated communities in Texas. We work with principal utilities throughout the state of Texas to provide prepaid electricity. The utilities are: Oncor in the Dallas / Fort Worth Metroplex and various parts of West Texas; CenterPoint Energy in Houston and the surrounding areas; AEP Central in Corpus Christi and surrounding areas; AEP North in Abilene and other North Texas communities.
“Retail electricity providers” began offering the sale of electricity supply shortly after deregulation began. Texans are not required to switch to a retail electricity provider, and will continue to receive the supply of electricity from their default utility until they decide to switch. Utilities have no incentive to supply electricity since they are required by law to resell electric supply at no profit. The utilities can only profit from the transmission and delivery of the electricity – which is not affected by which company sells the supply of electricity. Since the utilities often charge higher rates than electricity providers, there is little reason to stay with the utility for electric supply.
Since 2002, the majority of Texans have had to choose their own Retail Electric Provider (REP) – the middleman that buys electricity wholesale, then sells it to you, the consumer. According to the Public Utility Commission of Texas’ 2017 report, the Lone Star state is “the national leader in competitive residential, commercial, and industrial offerings,” which means there are well over 200 providers bidding for your attention.
According to the EIA, the overall average price of electricity for commercial customers in the US is 10.51 cents, while Texas business customers pay on average 8.23 cents per kWh (as of May 2018) for electricity. Is your business paying more? You may be able to save significantly, especially if your business is on a month-to-month or short term contract.
Fixed-Rate plan: With a fixed-rate plan, you’ll lock in an electricity rate for the term of your contract. The most common term lengths are six ,12, and 24 months. Most fixed-rate plans charge customers an early termination fee if they switch providers before their contract expires, but your electricity rate will stay stable through the seasons. On the other hand, you may miss out on lower bills from a downturn in energy prices. If the price stability of a fixed-rate plan seems like the best option for you, lock in your electricity rate with Direct Energy’sFree Weekends  plan, which provides free electricity on weekends from 6 p.m. on Friday to 11:59 p.m. on Sunday.
Energy Deregulation simply gives Texas residents the choice to select which electricity provider they want to use. In regulated cities, the state government restricts utility companies to only sell in their designated areas, taking the free market out of electricity. Texas deregulation gives the decision back to the consumer, and we’re happy to help make that decision easier.

According to the EIA, the overall average price of electricity for commercial customers in the US is 10.51 cents, while Texas business customers pay on average 8.23 cents per kWh (as of May 2018) for electricity. Is your business paying more? You may be able to save significantly, especially if your business is on a month-to-month or short term contract.

Finding the right business electricity plan is an important part of running a successful company, especially in Texas. Depending on the industry, summer electric bills for businesses can double (or more!), so shopping for a competitive rate is important. But who has the time to contact electricity companies and compare different contracts? Many small and medium businesses are shopping for themselves and saving both time and energy costs.
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The Texas Senate Bill 7, passed in 2002, gave 5.6 million Texans the power to choose a retail electric provider (REP) to supply electricity to their home or business. This bill facilitated a competitive energy marketplace that 85 percent of Texans can capitalize on today. Energy choice is available to residents in Houston, Dallas/Fort Worth as well as other cities in Texas.
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