In a regulated electricity market you’re “forced” to buy your electricity from the local utility at a price that’s determined by your state and federal government. Typically, this is who you’ll pay your electric bill to, as well. However, if you live in Texas you live in a deregulated energy market. This means the state’s regulations are lifted. You can choose who provides your electricity and what price you pay for it.
In order to provide complete functionality, this web site needs your explicit consent to store browser cookies. If you don't allow cookies, you may not be able to use certain features of the web site including but not limited to: log in, buy products, see personalized content, switch between site cultures. It is recommended that you allow all cookies.
The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
Knowing your estimated monthly kWh usage and the contract length needed will help you narrow down your apartment electricity plan options. Use ElectricityPlans.com Texas apartment electricity plan finder to select the best electricity plan to fit your specific needs. Find the best deal on apartment electricity in Houston, Dallas, Fort Worth, Killeen, Corpus Christi, Round Rock, and many more cities across Texas.
Maybe you're still stuck between 2 companies and you're looking for those tiny additional touches that make all the difference in the world. Only a small handful of Texas electricity companies offer a rewards program for their customers. Some of these rewards programs only offer one or two options, while there may be another company that offers you multiple options when it comes to your rewards.

†Offer is available to Texas residential customers who enroll using the Promotion Code “NIGHTSFREE”. Plan bills a monthly Base Charge, an Energy Charge, and passes through Utility Transmission and Distribution delivery charges. Energy Charges for usage consumed between 9pm and 7am each day is credited back on your bill. The utility charges, including delivery charges for night time hours, are passed through at cost and aggregated on your bill. See Electricity Facts Label for details.
One desired effect of the competition is lower electricity rates. In the first few years after the deregulation in 2002, the residential rate for electricity increased seven times, with the price to beat at around 15 cents per kilowatt hour (as of July 26, 2006, www.powertochoose.org) in 2006. However, while prices to customers increased 43% from 2002 to 2004, the costs of inputs rose faster, by 63%, showing that not all increases have been borne by consumers.[7] (See Competition and entry of new firms above for discussion on the relationship between retail prices, inputs, and investment.)
As a rule of thumb, if your business has less than 5 utility meters or if your average electric bill is less than $5,000 per month, you can easily shop electricity yourself and start saving quickly. Typically no deposits are required if  your business has a good credit history. Service can begin within 2-3 business days of signing a contract with a provider.
Due to the increased usage of natural gas immediately after deregulation, new-era energy tools such as wind power and smart-grid technology were greatly aided. Texas' first "renewable portfolio standard" — or requirement that the state's utilities get a certain amount of their power from renewable energy like wind — was signed into law in 1999, as part of the same legislation that deregulated the electric market.
Given the wide selection of electricity plans available, how do renters choose the best electricity plan? The key to finding the best plan is to have an idea about how much electricity you use and select the contract length that is close to your rental contract term. Typical apartment electricity plans are best for 500 – 1000 kWh usage per month and 1 – 12 month contract term lengths. Enter your zip code above to search and compare apartment electricity plans with this criteria.
Electricity rates in Texas are not fixed. Your rate can vary greatly depending on your usage and your electric plan. Some plans have relatively flat rates, while others can be all over the place. This means that you could end up paying 7¢ for 999 kWhs and 8.5¢ for 1001 kWhs. That would be a 16% increase because you microwaved a few potatoes. Learn more on the different plan types here.
Due to the increased usage of natural gas immediately after deregulation, new-era energy tools such as wind power and smart-grid technology were greatly aided. Texas' first "renewable portfolio standard" — or requirement that the state's utilities get a certain amount of their power from renewable energy like wind — was signed into law in 1999, as part of the same legislation that deregulated the electric market.
Likewise, if you opt for a plan like our StarTex Power example, but in some months only hit 990 kWh of energy use, the $35 discount for cresting $1,000 kWh won't apply — and your bill is going to show it. Picking the right plan for you requires two things: an intimate knowledge of your home’s typical energy use, and a critical eye on any plan’s fine print.
Containing some of the most far-reaching landscapes and densely populated cities in the country, Texas is home to a variety of exciting attractions. Along with locations like the Alamo and NASA’s Johnson Space Center, the state also offers natural settings that include the Cascade Caverns and Big Bend National Park. With demand stemming from residents and tourists alike, providing power to the Lone Star State is an important duty to be entrusted only to a dependable electricity resource that can prioritize affordability.

You can switch power supply providers to find more agreeable terms, snag a better rate or get green electricity. If you have a month-to-month plan for your power supply, switch at the end of any billing month. If you are locked into a longer contract and want to exit early, you may want to investigate what fees may be assessed if you switch. Power supply will be the same when you switch power providers, so you don't have to worry about sub-standard electricity supply.
The growth in wind power and natural gas fueled power will offset the loss in coal over time but for the summer of 2018, expected record demand for electricity will converge with power plant closures to put a squeeze on wholesale electricity rates.  This, in turn, will cause the retail electricity prices paid by most Texas consumers to increase. The rise in wholesale rates could be particularly dangerous for consumers who have electricity plans that are tied directly to the wholesale price of electricity.
Since 2002, the majority of Texans have had to choose their own Retail Electric Provider (REP) – the middleman that buys electricity wholesale, then sells it to you, the consumer. According to the Public Utility Commission of Texas’ 2017 report, the Lone Star state is “the national leader in competitive residential, commercial, and industrial offerings,” which means there are well over 200 providers bidding for your attention.
As they’re advertised, the Digital Discount plan appears to save you $4 — but only if you use 32 percent of your energy on the weekends, which is the stat Reliant used to create the average price it advertises. Say you often travel for business during the week, and are only home cranking the air conditioner on weekends. If your energy use skews to 55 percent weekend use (for Reliant, that means 8 pm on Friday through 12 am Monday), suddenly Truly Free Weekends becomes a much better deal.
After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.
×