One desired effect of the competition is lower electricity rates. In the first few years after the deregulation in 2002, the residential rate for electricity increased seven times, with the price to beat at around 15 cents per kilowatt hour (as of July 26, 2006, www.powertochoose.org) in 2006. However, while prices to customers increased 43% from 2002 to 2004, the costs of inputs rose faster, by 63%, showing that not all increases have been borne by consumers. (See Competition and entry of new firms above for discussion on the relationship between retail prices, inputs, and investment.)
The PUC’s mission is to protect customers, foster competition, and promote high-quality infrastructure. In addition to regulating the states electric utilities and implementing legislation, the PUC offers Texas residents assistance in resolving consumer complaints. If you have a complaint with your electricity company you can go to the official PUC website and file an informal complaint.