Another positive environmental impact is the effect of higher energy prices on consumer choices, similar to the US market trend toward more fuel-efficient cars. As electric bills have risen, residents are reducing their electrical usage by using more moderate thermostat settings, installing insulation, installing solar screens, and other such activities. Texas utilities (such as Austin Energy) are also installing advanced electricity meters that may one day enable variable pricing based on the time of day. This would permit energy customers to save money by further tailoring their consumption based on whether it occurred during the peak demand period (high cost/high pollution) or the off-peak (night time).
In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.
This information is compiled by the Public Utility Commission of Texas from publicly available information from the Retail Electric Providers and PUC approved price to beat rates (through December 2006) using representative usage levels. Rates are calculated using the Commission Approved Residential Load Profile for each service area. The PUC makes no recommendation with respect to any REP. Although we believe these prices are accurate, the PUC makes no warranty that the prices in this table are currently being offered. Please contact the relevant REP for its current offers and terms of service. Information on how to select a REP and contact information for REPs is located at www.powertochoose.com.
Texas electricity rates are on their way down again.  After a summer spike, electricity rates across Texas have fallen.  Utility officials were concerned about having enough electricity to meet peak summer demand.  This resulted in electricity providers increasing the rates on their fixed rate plans in anticipation of higher wholesale electricity prices.
“Retail electricity providers” began offering the sale of electricity supply shortly after deregulation began. Texans are not required to switch to a retail electricity provider, and will continue to receive the supply of electricity from their default utility until they decide to switch. Utilities have no incentive to supply electricity since they are required by law to resell electric supply at no profit. The utilities can only profit from the transmission and delivery of the electricity – which is not affected by which company sells the supply of electricity. Since the utilities often charge higher rates than electricity providers, there is little reason to stay with the utility for electric supply.
Multiple retail electricity providers in Texas want to be your choice for electricity.  At ElectricityPlans.com we are committed to helping you easily evaluate the numerous electricity plans available to Texas homes and businesses. We are an independent source of information to help you compare the best Texas electricity rates efficiently and effectively.
Variable-rate supply plans, as the name suggests, have a rate that varies based on the market price of electricity. Seasonal and market fluctuations can affect supply rates. While variable-rate supply plans can allow you to take advantage of market-price lows, there is the possibility of paying for high supply rates when demand is at its peak. These plans offer great flexibility.
As a result, 85%[1] of Texas power consumers (those served by a company not owned by a municipality or a utility cooperative) can choose their electricity service from a variety of retail electric providers (REPs), including the incumbent utility. The incumbent utility in the area still owns and maintains the local power lines (and is the company to call in the event of a power outage) and is not subject to deregulation. Customers served by cooperatives or municipal utilities can choose an alternate REP only if the utility has "opted in" to deregulation; to date, only the area served by the Nueces Electric Cooperative has chosen to opt in.
After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.

If your monthly use hovers around the 2,000 kWh mark, you’ll be spending around $2,000 per year on electricity bills no matter which REP you choose. With that level of investment, you may be tempted by an offer to get something extra in return — like rewards. Direct Energy is notable because it’s a part of American Express’s Plenti rewards program. For every dollar you spend on your Direct Energy plan, you earn a “Plenti point,” which you can then redeem on purchases with retail partners like Macy’s, AT&T, and Exxon.


One of the benchmarks of a successful free market is the range of choice provided to customers. Choice can be viewed both in terms of the number of firms active in the market as well as the variety of products those firms offer to consumers. In the first decade of retail electric deregulation in Texas, the market experienced dramatic changes in both metrics. In 2002, residential customers in the Dallas-Fort area could choose between 10 retail electric providers offers a total of 11 price plans. By the end of 2012, there were 45 retail electric providers offering 258 different price plans to residential customers in that market.[11] Similar increases in the number of retail electric providers and available plans have been realized in other deregulated electricity market areas with the state.
On average, Texas residents spend around $130 per month on electricity, higher than the national electricity average of $107. Depending on where you live and how much you use, Payless Power’s lower electric rates can help you to cut your monthly electricity bill and save hundreds on your power bill each year, with rates starting at 8 cents per kWh. If slashing your electric bill is your goal, Payless Power is the Texas electricity provider for you.
Compareelectricitytexas is regularly updated. As soon as the companies update their plan our site too is updated. So you always get the best rates and plans to choose from. We bring you the latest plans of electricity companies in Texas that are cheaper and offer more benefits. So now you can compare the most updated electricity rates and buy cheaper and get more benefits.
For example, shoppers for Texas electricity plans in the 77494 ZIP code in Katy, TX, could find 12-month plans for 6.8 cents/kWh in February; by June, electricity rates had increased 27 percent to 9.3 cents/kWh. As of early September, 12-month plans were up again, to 9.9 cents/kWh – a 6.5 percent hike from June and a 46 percent increase just since February.
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