In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.
Fixed rate electric plans lock you in to the same rate for the length of your contract. These contracts can last from 3 months – 5 years, but they typically last 6 months – 24 months. Regardless of how long you sign your contract for, you’ll pay the same amount per kilowatt-hour until the contract expires. It doesn’t matter if the price of electricity rises or falls during this time. This is why a fixed rate electric plan is best for those people who are looking for a long-term subscription. You’ll also want to have good credit, so you don’t have to pay a lot of money to get your electricity plan started.
On average, Texas residents spend around $130 per month on electricity, higher than the national electricity average of $107. Depending on where you live and how much you use, Payless Power’s lower electric rates can help you to cut your monthly electricity bill and save hundreds on your power bill each year, with rates starting at 8 cents per kWh. If slashing your electric bill is your goal, Payless Power is the Texas electricity provider for you.

Since 2002, Amigo Energy has been one of the best electric companies in Texas. Not only that, but more recently we’ve received far fewer Public Utilities Commission of Texas (PUC) complaints than most other large residential electricity providers across the state.2 In fact, our customer service gets even better over the phone because our call-in customers have yet to file a PUC complaint this year.3 This ain’t our first rodeo—with over 15 years of experience and a track record of reliable service, you can trust Amigo Energy as your retail electricity provider.
The PUC’s mission is to protect customers, foster competition, and promote high-quality infrastructure. In addition to regulating the states electric utilities and implementing legislation, the PUC offers Texas residents assistance in resolving consumer complaints.  If you have a complaint with your electricity company you can go to the official PUC website and file an informal complaint.
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