In Texas, the average household uses an average of 77 million Btu of electricity per year, which is approximately 14% less than the national average. Breaking these stats down even further shows us that electricity use in the average Texan home is 26% higher than the rest of the United States, however this isn’t much higher than several other states that are closest to Texas. When it comes to cost, the average total household bill per year is $1,801. This amount ranks amongst the highest across America, but other states that typically see soaring temperatures in the summer season aren’t far behind.

In order to provide complete functionality, this web site needs your explicit consent to store browser cookies. If you don't allow cookies, you may not be able to use certain features of the web site including but not limited to: log in, buy products, see personalized content, switch between site cultures. It is recommended that you allow all cookies.
You betcha! Most Texas electricity suppliers offer plans that include a percentage of energy sourced from renewable resources, such as hydro power, wind power and solar power. Some are totally sourced that way. These plans are a great way for Texas energy customers to help the environment without breaking the bank. In addition to green energy plans, many Texas suppliers give customers the option to purchase renewable energy certificates, or RECs, that further offset customers’ carbon emissions. The purchase of RECs also helps fund research and usage of renewable energy sources, so that Texas can stay at the forefront of eco-friendly power technology.
One of the benchmarks of a successful free market is the range of choice provided to customers. Choice can be viewed both in terms of the number of firms active in the market as well as the variety of products those firms offer to consumers. In the first decade of retail electric deregulation in Texas, the market experienced dramatic changes in both metrics. In 2002, residential customers in the Dallas-Fort area could choose between 10 retail electric providers offers a total of 11 price plans. By the end of 2012, there were 45 retail electric providers offering 258 different price plans to residential customers in that market.[11] Similar increases in the number of retail electric providers and available plans have been realized in other deregulated electricity market areas with the state.

If your monthly use hovers around the 2,000 kWh mark, you’ll be spending around $2,000 per year on electricity bills no matter which REP you choose. With that level of investment, you may be tempted by an offer to get something extra in return — like rewards. Direct Energy is notable because it’s a part of American Express’s Plenti rewards program. For every dollar you spend on your Direct Energy plan, you earn a “Plenti point,” which you can then redeem on purchases with retail partners like Macy’s, AT&T, and Exxon.


HOUSTON, Sept. 20, 2018 /PRNewswire/ -- Over the past summer, the Public Utilities Commission of Texas has been baffled by Retail Energy Providers using pricing gimmicks that dupe Texas consumers into high monthly bills at its Power to Choose website.(1) The PUC of Texas' best solution was to tweak some sort settings, limit the number of REP plans, and offer a "series of user-friendly PDFs and videos intended to guide and inform the customer."(2) The chairman has even recently said that if the PUCT can't figure out a solution, then the commission may just shut down the Power to Choose website.(3)
Texas electricity rates are on their way down again.  After a summer spike, electricity rates across Texas have fallen.  Utility officials were concerned about having enough electricity to meet peak summer demand.  This resulted in electricity providers increasing the rates on their fixed rate plans in anticipation of higher wholesale electricity prices.

There are many different options for term lengths in the Texas energy market. Different term lengths often have different price points, so if you’re more flexible with the length of your contract, you could get a cheaper rate. Contracts with shorter term lengths are great if you prefer to avoid a long-term commitment while longer contracts usually provide the benefit of longer-term price stability.
According to a 2014 report[2] by the Texas Coalition for Affordable Power (TCAP), "deregulation cost Texans about $22 billion from 2002 to 2012. And residents in the deregulated market pay prices that are considerably higher than those who live in parts of the state that are still regulated. For example, TCAP found that the average consumer living in one of the areas that opted out of deregulation, such as Austin and San Antonio, paid $288 less in 2012 than consumers in the deregulated areas."
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
The growth in wind power and natural gas fueled power will offset the loss in coal over time but for the summer of 2018, expected record demand for electricity will converge with power plant closures to put a squeeze on wholesale electricity rates.  This, in turn, will cause the retail electricity prices paid by most Texas consumers to increase. The rise in wholesale rates could be particularly dangerous for consumers who have electricity plans that are tied directly to the wholesale price of electricity.
Month-to-month electric plans are more commonly known as variable rate plans. With these plans the amount you pay per kilowatt-hour for your electricity each month will vary. This price is based on fluctuations in the market, so when the price of electricity falls you’ll pay less, but when it rises, you’ll pay more. In other words, you’re really gambling and should realize ahead of time that what you pay for your electric will change every month. This is why month-to-month electricity plans are only best for people who need electricity for a short amount of time.

The local electric company is the utility – that’s the company who owns the infrastructure, including the poles and power lines that deliver electricity to your home. They are who you call if your power goes out or there's an emergency. But in almost every city in Texas, you must choose another company to supply that energy, called a Retail Electric Provider (REP). These REPs, like Spark Energy, allow you to choose electricity plans that offer competitive prices and plans to meet your needs.
Since the State of Texas allowed us the power to choose the energy provider we want to use, we have seen an increase of electricity companies in Texas. But having so many electricity plans to choose from can also be confusing. With your desire to find the most reliable electricity company and the energy plan with the cheapest rate, choosing the right provider is not as easy as it seems. But fortunately you have us!

The complaints filed against providers aren't a perfect mirror of the J.D. Power customer satisfactions scores. Just Energy, which earned only two J.D. Power Circles and earned the second-lowest score, had only 21 complaints recorded with the Public Utility Commission. But it's helpful to view these complaints in aggregate: Over 50 percent of the 1,119 total complaints fall under "billing" — another reason to seek out a provider with high customer satisfaction in that area in particular.

The ability to make an electric power switch gives Texas energy consumers the freedom to shop and search for a new rate. Texans switch power providers for a number of reasons. You may choose to switch power supply providers because you move to a new utility area that your current retail provider doesn't service. Maybe you switch power providers because you're unhappy with your current provider's level of customer service. Maybe your reason for switching is simply to find a better rate than what you have now. Whatever your reason may be, you have the power to switch electricity providers.
The power to switch is all about knowing your rights as an electric customer. In Texas, the electricity market is deregulated. Instead of only being able to get electricity from the utility and then paying the rates the utility requires, Texas retail electricity providers buy energy from generators at wholesale prices. Providers then compete with each other to offer consumers more options in terms of their electricity plans. Every electricity consumer in Texas' deregulated markets has to choose a retail electricity provider, but once you choose you don't have to stay with that provider forever. You have the power to switch electricity providers to find the best service and the best rates to meet your electric needs.

We carefully screen Texas electricity providers in your area. Then, we list electricity rates and plans from top providers in a user-friendly format on our website, so you can compare the information. We handle the complex concerns and considerations, so you don’t have to. With our assistance, you no longer need to track down different electricity companies, rates, and plans, because we provide all the information you need to choose the best provider.


The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
Since the State of Texas allowed us the power to choose the energy provider we want to use, we have seen an increase of electricity companies in Texas. But having so many electricity plans to choose from can also be confusing. With your desire to find the most reliable electricity company and the energy plan with the cheapest rate, choosing the right provider is not as easy as it seems. But fortunately you have us!

The Electric Reliability Council of Texas (ERCOT) does it for you. When you sign up for a plan with a new provider, ERCOT will send you a mailer confirming the switch. You have three days upon receiving the mailer to change your mind. If you don't, you'll have a new provider within seven days, and ERCOT will notify your old provider. Just remember, if you abandon a contract before it's complete, you will be on the hook for any fees or penalties detailed in its Terms of Service.


Utility companies are responsible for transmission and delivery of electricity even in energy deregulated parts of Texas and should be contacted in the event of a power outage. Your retail energy supplier may provide you competitive electric rates or exceptional customer service, but they cannot repair power lines or restore your service. In the case of an emergency, contact:
×