In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.
Houston, TX Mission, TX Fort Worth, TX Dallas, TX Midland, TX Mcallen, TX Pearland, TX Corpus Christi, TX Big Spring, TX Alvin, TX Katy, TX Abilene, TX Sugar Land, TX Arlington, TX Laredo, TX Galveston, TX Missouri City, TX Harlingen, TX Loraine, TX Edinburg, TX Plano, TX Richmond, TX Cypress, TX Baytown, TX Killeen, TX Friendswood, TX Grand Prairie, TX Mesquite, TX Angleton, TX Tyler, TX Humble, TX Eagle Pass, TX Eden, TX Allen, TX Carrollton, TX Belton, TX San Benito, TX Irving, TX Mansfield, TX Lewisville, TX La Porte, TX North Richland Hills, TX Big Lake, TX Brownwood, TX Round Rock, TX Teague, TX Pflugerville, TX Ira, TX League City, TX Grapevine, TX

For example, shoppers for Texas electricity plans in the 77494 ZIP code in Katy, TX, could find 12-month plans for 6.8 cents/kWh in February; by June, electricity rates had increased 27 percent to 9.3 cents/kWh. As of early September, 12-month plans were up again, to 9.9 cents/kWh – a 6.5 percent hike from June and a 46 percent increase just since February.
Twenty bucks compared to a $2,000 bill? Not much to write home about, but hey — it’s free money. And, true, you’ll still get some free money when you use less energy, but rewards only really seem reward-y if you're shelling out big bucks. That same Direct Energy plan only yields about $6 in Plenti points per year if you use 500 kWh of electricity each month.
Energy Deregulation simply gives Texas residents the choice to select which electricity provider they want to use. In regulated cities, the state government restricts utility companies to only sell in their designated areas, taking the free market out of electricity. Texas deregulation gives the decision back to the consumer, and we’re happy to help make that decision easier.
In a regulated electricity market you’re “forced” to buy your electricity from the local utility at a price that’s determined by your state and federal government. Typically, this is who you’ll pay your electric bill to, as well. However, if you live in Texas you live in a deregulated energy market. This means the state’s regulations are lifted. You can choose who provides your electricity and what price you pay for it.
How does that work? Spark Energy buys electricity and competes in the market for the best price -- a competition that ultimately drives prices down and allows us to deliver more value for your money. In Texas, switching to a different electricity provider is kind of like changing to a different long distance company. When you switch to Spark Energy, the utility will continue to deliver electricity to your home but Spark Energy will handle all the billing, including the utility’s delivery fees and the electricity you actually use.
If you’re thinking about looking for a better electricity plan for you, shop and compare retail electricity providers in your area. Our pick is Direct Energy.  With plans like Free Weekends and Direct-Your-Plan, an electricity plan tailor-made to your lifestyle, you can find the perfect option for you.  Direct Energy customers also benefit from rewards programs like Refer-A-Friend, energy saving insights from Direct Your Energy and access to home services and home protection plans.
The Texas Senate Bill 7, passed in 2002, gave 5.6 million Texans the power to choose a retail electric provider (REP) to supply electricity to their home or business. This bill facilitated a competitive energy marketplace that 85 percent of Texans can capitalize on today. Energy choice is available to residents in Houston, Dallas/Fort Worth as well as other cities in Texas.
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