Since the electricity market opened, more and more electricity providers have entered the market with various plans and products. Direct Energy and their affiliated brands: Bounce Energy , First Choice Power, and CPL Retail Energy offer a multitude of electricity plans and benefits so customers can find the electricity plan that best fits their needs. While it’s great to have so many options, it can be difficult and confusing to choose an electricity plan. With choices like fixed-rate, variable-rate, and prepaid plans, as well as varying price options, term lengths and rewards, shopping for an electricity plan can be an overwhelming task.
Like we said, fees don’t necessarily make for a bad plan — although it’s worth it to do the math to see if you can save with another provider. For example, compare TXU Energy’s Simple Rate 12 plan with its $9.95 base charge, alongside Direct Energy’s Live Brighter 12 plan with a smaller base charge, and Reliant’s Digital Discount plan with no base charge. We’ll use a Corpus Christi ZIP code and assume 1,000 kWh/month of energy use.
You can switch power supply providers to find more agreeable terms, snag a better rate or get green electricity. If you have a month-to-month plan for your power supply, switch at the end of any billing month. If you are locked into a longer contract and want to exit early, you may want to investigate what fees may be assessed if you switch. Power supply will be the same when you switch power providers, so you don't have to worry about sub-standard electricity supply.
The average prices shown in these calculations represent average annual prices per kilowatt-hour (kWh). Some REPs charge rates that vary by season or usage level. As a result, the actual average price listed on a customer's bill for any given month may differ from that listed here, depending on the usage of the customer and the actual rates charged during that month. Please see the REP's Terms of Service document for the actual rates that will be charged by the REP.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[6]

Like most Texas residents, as a business owner you can shop around and choose the right electricity plan for your business. Thank you deregulation! Choices include basic business energy plans (typically 12 – 60 months), tiered rate plans where the energy rate decreases each year, plans with a cheaper energy rate at night, and even plans that contribute to veteran organizations. The options are growing as electricity companies get more creative and tailor their plans to different industries.
In a regulated electricity market you’re “forced” to buy your electricity from the local utility at a price that’s determined by your state and federal government. Typically, this is who you’ll pay your electric bill to, as well. However, if you live in Texas you live in a deregulated energy market. This means the state’s regulations are lifted. You can choose who provides your electricity and what price you pay for it.
As a residential or commercial customer, you’ll enjoy competitive rates, flexible contracts, and personalized plans that give you the power to choose what’s best for you. And we offer no-deposit electricity for well-qualified customers and deposit payment plans for those with less than desirable credit so that switching retail electric providers won’t break the bank.‡ When you switch to Amigo Energy today, you’ll switch on the power of convenience and affordability.
Since 2002, the majority of Texans have had to choose their own Retail Electric Provider (REP) – the middleman that buys electricity wholesale, then sells it to you, the consumer. According to the Public Utility Commission of Texas’ 2017 report, the Lone Star state is “the national leader in competitive residential, commercial, and industrial offerings,” which means there are well over 200 providers bidding for your attention.
Fixed-Rate Plans: These plans are steady and predictable; the price per kWh you sign up for will remain that same for the entirety of your contract. (The only changes in your bill will be from forces outside of your REP's control, like changes in TDU fees, or changes in federal, state, or local laws.) Often fixed-rate plans will have a slightly higher price per kWh than others, but you're paying for the predictability. They're great if you live by your budget – and even greater if you happen to sign up when rates are low. The fixed-rate plans of our five Texas providers typically started at 12 months, with some extending up to three years, but we spotted a couple from Reliant that offered fixed rates for six month contracts as well.

You betcha! Most Texas electricity suppliers offer plans that include a percentage of energy sourced from renewable resources, such as hydro power, wind power and solar power. Some are totally sourced that way. These plans are a great way for Texas energy customers to help the environment without breaking the bank. In addition to green energy plans, many Texas suppliers give customers the option to purchase renewable energy certificates, or RECs, that further offset customers’ carbon emissions. The purchase of RECs also helps fund research and usage of renewable energy sources, so that Texas can stay at the forefront of eco-friendly power technology.
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