When you use our rate comparison process, providers know that they are competing to win your business. Consequently, they offer cheap electric rates in hopes of becoming your new Texas electricity company. This benefits both you and the provider you select. You receive a cheap electric rate and the plan of your choice, and the provider adds another satisfied customer.
The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
Month-to-month electric plans are more commonly known as variable rate plans. With these plans the amount you pay per kilowatt-hour for your electricity each month will vary. This price is based on fluctuations in the market, so when the price of electricity falls you’ll pay less, but when it rises, you’ll pay more. In other words, you’re really gambling and should realize ahead of time that what you pay for your electric will change every month. This is why month-to-month electricity plans are only best for people who need electricity for a short amount of time.
Free electricity is a phrase you’ll hear a lot about when you’re shopping for a new energy plan. Unfortunately, these plans only offer free electricity on weekends or at night, depending on what energy companies are advertising. This is because there really is no such thing as completely free electricity. In fact, you’ll pay more for your electricity during those hours that aren’t free. For this reason, these plans are best for families who aren’t home during the day and people who work traditional, 9 – 5 jobs.
In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.
Texas currently produces and consumes more electricity than any other state in the country. This energy consumption is due to its size, but the ample land makes it a major producer of wind power – a renewable, or green, energy source. The environmentally friendly energy created by wind power is available to many Texas residents to supply the electricity in their home or business.
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