When you use our rate comparison process, providers know that they are competing to win your business. Consequently, they offer cheap electric rates in hopes of becoming your new Texas electricity company. This benefits both you and the provider you select. You receive a cheap electric rate and the plan of your choice, and the provider adds another satisfied customer.
Just like most of all the items you buy, you need to carefully choose the right electricity plan that is best suited for yourself and/or your family. Consider the amount of energy you currently consume, usage behavior and what electric rate will save you the most money. Some electricity plans have maximum or minimum electric usage restrictions. Others offer free electricity during certain hours or days of the week, such as; free weekends electricity or free nights electricity plans. No deposit and no credit check electricity is also available for those with low credit scores.
The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
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