The average prices shown in these calculations represent average annual prices per kilowatt-hour (kWh). Some REPs charge rates that vary by season or usage level. As a result, the actual average price listed on a customer's bill for any given month may differ from that listed here, depending on the usage of the customer and the actual rates charged during that month. Please see the REP's Terms of Service document for the actual rates that will be charged by the REP.


Electricity deregulation in Texas began in 2002 with the Texas Senate Bill 7, which mandated that deregulation be phased into the state over the next several years. Except for the Cities of Austin and San Antonio, the entire state of Texas is now deregulated – meaning that electricity customers can shop around for the supply side of their electricity charges.
While no company is perfect, we think an energy provider that owns up to mistakes and tries to treat customers fairly is a good thing for customers and for the deregulated energy industry. If a company isn't taking responsibility, we want the market competition to push them to be better, and customer reviews from energy consumers and ratepayers just like you makes that possible.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[6]

Since the electricity market opened, more and more electricity providers have entered the market with various plans and products. Direct Energy and their affiliated brands: Bounce Energy , First Choice Power, and CPL Retail Energy offer a multitude of electricity plans and benefits so customers can find the electricity plan that best fits their needs. While it’s great to have so many options, it can be difficult and confusing to choose an electricity plan. With choices like fixed-rate, variable-rate, and prepaid plans, as well as varying price options, term lengths and rewards, shopping for an electricity plan can be an overwhelming task.
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