In 2002 Bill 7 was passed and electricity in the area became deregulated. This means that residents in Dallas, Texas can shop for an electricity provider of their choice. As such, you’ll have the ability to choose who you get your electricity from and how much you’ll pay for it. Of course, this means that there’s now competition in this area for who can provide you with the cheapest electricity rates. At the same time, you’ll enjoy more control over your electric bill. Together everyone will benefit from greater flexibility.
Not understanding the system, I overpaid — but I quickly grew tired of that. I decided to educate myself. Eventually, I figured out a system. My Watchdog Nation Guide to Electricity Savings is built on the idea that companies should be judged two ways — by lowest rate and by company reputation. When the stars align, the right company is obvious. (Note: This doesn’t apply to customers in mandatory electricity co-ops or municipal-owned utilities.)

The nice thing about choosing a fixed, long-term contract is that your electric rates are more stable. This means that if there’s a sudden rise in energy you won’t find yourself responsible for a higher bill. However, you do need to realize that the opposite is also true: If electricity rates suddenly decrease, you’re locked into a contract and can’t switch to a lower rate plan without paying either a cancellation or early termination fee.
There are over 7.1 million people living around the Dallas, Texas area today. This is because the area has quite a few companies offering very competitive electricity rates. This area is also a modern metropolis that’s full of great attractions like the Sixth Floor Museum at Dealey Plaza, which commemorates President John F. Kennedy’s 1963 assassination. There’s also the Arts District, where you’ll find the Dallas Museum of Art, the sleek Nasher Sculpture Center, and the Crow Collection of Asian Art.
When you enroll in Wise Buy Conserve 12 Plus, our 12-month fixed price plan, not only will you get the same great price for a full year, but also the convenience of automatic payments and paperless billing. Usage Credit: $25 per billing cycle when usage is greater than 999 kWh and less than 2001 kWh. For new customers. Cancellation Fee: $200. PUCT# 10177
Understanding what you can expect to pay for each kWh of electricity you use is only the starting point of finding the best electricity rates in Dallas, Texas. You’ll also need to understand the terms they’re using, so that when you read through the contract you’ll actually know what they’re trying to convey about their electric rates. Some of the most commonly used terms energy providers use to tell you about their diverse energy plans, include:
For instance, all our residential electricity customers have an advanced online account dashboard where you can go to pay your bill, check your usage, change your personal information and learn more about offers we have that apply specifically to you. All customers can sign up for our Weekly Summary Email, which helps you stay on top of your usage every week. Plus, many customers are eligible to sign up for Degrees of Difference, which gives you a bill credit when you reduce your usage during designated high-demand time periods. 
Electricity rates in Texas are not fixed. Your rate can vary greatly depending on your usage and your electric plan. Some plans have relatively flat rates, while others can be all over the place. This means that you could end up paying 7¢ for 999 kWhs and 8.5¢ for 1001 kWhs. That would be a 16% increase because you microwaved a few potatoes. Learn more on the different plan types here.
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With deep roots in the Lone Star State, we know that good things come in big packages. And nowhere is that more evident than here in Dallas. From popular attractions like the Dallas Zoo and the newly expanded Dallas Arts District, to our legendary shopping and world-famous pro-sports teams, this is a city that has it all. As the #1 choice for electricity in Texas, we want to make this community an even better place to live – with dependable customer service and straightforward Dallas electricity plans that set us apart from other providers.
You can organize and shop by pricing at YOUR individual usage level, which allows you to shop and compare energy plans based on the rates you’ll actually see appear on your bill, inclusive of taxes and hidden fees. You won’t be misled by the “teaser rates” tied with higher usage levels that many homes never experience, as their usage level never reaches that pricing tier.
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