Since the Texas legislature deregulated the retail electricity industry in 2002, millions of Texans have chosen to compare electricity rates and switch electricity providers. Giving electric choice back to Texans has been extremely popular, with an estimated 92% of residents having switched their own electricity plans. The ability to switch electricity providers has resulted in significant savings for many Dallas customers.
Instead of shopping around all day and hopping from one provider site to another, a more logical approach to compare electric rates between multiple companies just makes sense. Using the electricity search tools at ElectricityPlans.com, you can quickly compare electricity rates and plans apples-to-apples. We break down the actual details behind the rates to find out how they’ll affect your electric bill.
With deep roots in the Lone Star State, we know that good things come in big packages. And nowhere is that more evident than here in Dallas. From popular attractions like the Dallas Zoo and the newly expanded Dallas Arts District, to our legendary shopping and world-famous pro-sports teams, this is a city that has it all. As the #1 choice for electricity in Texas, we want to make this community an even better place to live – with dependable customer service and straightforward Dallas electricity plans that set us apart from other providers.
Not understanding the system, I overpaid — but I quickly grew tired of that. I decided to educate myself. Eventually, I figured out a system. My Watchdog Nation Guide to Electricity Savings is built on the idea that companies should be judged two ways — by lowest rate and by company reputation. When the stars align, the right company is obvious. (Note: This doesn’t apply to customers in mandatory electricity co-ops or municipal-owned utilities.)
While the best electricity provider for you is dependent on your specific budget and energy usage, you can’t go wrong with a plan from any of our top retailers. Consider what’s most important to you: Is it term-length? Green energy options? Rewards programs or home service offerings? No matter what, SaveOnEnergy.com can help you find the plan and provider for you.
Based in Houston, TX, Direct Energy operates as a residential energy retailer in 11 U.S. states and two Canadian provinces. As a wholly owned subsidiary of Centrica, plc, Direct Energy is now the largest residential energy supplier in North America. Various packages and plans are available to residential customers in Ohio, Illinois, Indiana, Michigan, Pennsylvania, Maryland, New Jersey, New York, Connecticut, Texas and Massachusetts.
“I met Elisa Kaplan, President and CEO of Lantern Power, a few years ago. Since that time I have involved Lantern Power with multiple business opportunities, residential and community organizations. In each and every instance, Elisa has not only done what she said she would do… she has exceeded expectations! Since our initial meeting, Lantern Power has created a long list of satisfied clients.”

In Dallas, 0% of people have switched to a plan that has some renewable energy component to it. Another 0% have switched to a plan that is partially renewable, while 0% have switched to a plan that powers homes completely by renewable electricity. This of course means that 100% of people have remained on a plan powered by traditional sources of electricity such as coal or nuclear power.
Electric choice is beneficial because energy shoppers can find a supply plan to suit their lifestyle. Do you live in University Park, Highland Park or North Dallas? Families could look into options that provide stability and a price-protected supply rate. Different energy companies in Dallas might offer energy-efficient products such as a renewable energy plan or smart thermostat.
If you live in the Dallas area and your utility is Oncor Electric Delivery Company, then you have the power to choose your electricity provider. There are several ways to shop for electricity.  You can sort through direct mail advertisements that require you to call the company to find out the actual electricity rate.  You can also listen to annoying telemarketing calls during your dinner hour.  In this digital age, however, many of us prefer to shop online to find the best electricity rates.
First Choice Power has been certified as a retail electricity provider in Texas since 2001. Offering many types of plans, First Choice Power also makes a point of supporting the communities it is a part of. Across Texas, First Choice Power invests in hunger relief programs and offers grants to local organizations making a difference in their communities.
1Home services, home warranty and commercial generator offer, installation and maintenance are provided by Reliant Energy Retail Services LLC dba Reliant, a wholly owned subsidiary of NRG Energy, Inc. Zero-down and third-party financing is subject to credit approval. A limited warranty on each generator is provided by the respective manufacturer of each generator. Reliant Energy Retail Services LLC is in no way affiliated with the generator manufacturers and except for optional maintenance plans or extended warranties that may be purchased, Reliant Energy Retail Services makes no additional representations or warranties of any kind with respect to the generators or the manufacturer’s products or services. See terms and conditions for specific warranty details.
8. Study the results. For the selection cited above, several dozen companies recently offered rates in that range. Remember that the lowest rates could come from a company with a poor reputation, but more on that later. Contract lengths varied from one to 36 months. Each service plan comes with links to “Terms of Service,” “Facts Sheet,” “Signup” and “Special Terms.” When you click on these, you learn the nitty-gritty details. Many companies have minimums about the amount of power you must use, or you pay more. Carefully look for language about other fees.
What can be better than cheap electricity from a reputable Texas energy company? Gexa Energy’s Gexa Saver Supreme 24 plan has an average of 8.7 cents per kWh for 1000 kWh of usage. The plan’s energy charge is12.4 cents per kWh but that cost lowers significantly if you use between 1000 – 2000 kWh in one billing cycle because you’ll receive a $75 bill credit.
Legislation deregulating the energy market for most of the Lone Star State, including Dallas, took effect in January 2002. This means that, while a single utility provider will continue to deliver the electricity, consumers now can compare prices offered by several suppliers. Customers also can choose from different variable-rate and fixed-rate plans. Energy deregulation in Dallas has stimulated competition between providers. This has led to lower rates relative to the national average. Check rates out here.
Lantern’s founder, Elisa Kaplan, started her energy career in 1994 as a programmer for an energy software firm. She was responsible for creating a library of utility rates that allowed users to recalculate their bills and compare the results to what they were actually charged. This library offered electricity, natural gas and water/sewer rates from the smallest municipalities to the largest investor owned electric companies throughout the United States. The creation of this library resulted in an extraordinary understanding of how companies charge their customers. This evolved into a utility bill auditing service that successfully recovered millions of dollars in overcharges. The deregulation of the Texas electricity market in 2002 enabled additional savings recommendations to her many clients.
You can organize and shop by pricing at YOUR individual usage level, which allows you to shop and compare energy plans based on the rates you’ll actually see appear on your bill, inclusive of taxes and hidden fees. You won’t be misled by the “teaser rates” tied with higher usage levels that many homes never experience, as their usage level never reaches that pricing tier.
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