But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
About 14 years ago, Texas deregulation laws initiated competition for electric companies. In Fort Worth, people in the community can pick a retail electric provider (REP), but not all renters, business owners and homeowners in Texas have this option. If consumers own a business, live or rent in the city, they can decide amongst Fort Worth electric rates in their ZIP code.