Companies across many industries use sales, promotions, and incentives to advertise and attract new customers — electric companies in deregulated states are no different. Many homes and businesses across the United States benefit from having the option to choose an electricity provider.  Of course, after the initial 3-month, 6 month, 12-month plan, etc. contract has expired with one provider, a home or business can switch to another provider offering services in that area. Since switching electricity companies is fairly easy, most providers offer different types of incentives to try and attract a competitor’s customers. But first things first. Before we get...
Located in Northern Texas, Fort Worth was founded in 1849. Based on population, the city is the fifth largest in Texas and boasts a population of almost nine-hundred thousand citizens. Originally founded as an army outpost, the city has transformed into one of the most prolific cities in the state. As part of the DFW metroplex, it contributes to the fourth largest metropolitan area in the United States. Due to the fact that Texas as a whole maintains a deregulated market, the city’s residents are able to select from a variety of energy service providers.

While energy deregulation aims to help people afford the electricity they use, the fact that it opens the electricity market up to competition can sometimes encourage the wrong kinds of people. Energy deregulation allows organizations known as electricity providers (and their affiliates) to offer supply related energy services to energy consumers.  The vast majority of these organizations and the people working for them are legit and offer many different types of products and services that are reasonable, fair, and are advertised with honesty and transparency. However, there are individuals out there who try to take advantage of consumers. They run...


“  The day after I posted a review on this web site, a StarTex representative contacted me about my review. She lowered the minimum usage fee to $4.99 and the minimum kWh threshold to 500. She renegotiated my contract to my full satisfaction, and now I'm a very happy customer. I wish I had been able to amend my earlier review, but instead, I just posted a new one here.
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Located in Northern Texas, Fort Worth was founded in 1849. Based on population, the city is the fifth largest in Texas and boasts a population of almost nine-hundred thousand citizens. Originally founded as an army outpost, the city has transformed into one of the most prolific cities in the state. As part of the DFW metroplex, it contributes to the fourth largest metropolitan area in the United States. Due to the fact that Texas as a whole maintains a deregulated market, the city’s residents are able to select from a variety of energy service providers.
“  I've NEVER had a problem with StarTex. I've had several others and their rates and fees always increase. Startex doesn't have the lowest rate, but they are about in the middle. I always use the "AMI" promotional code when I renew and it gives me the cheapest possible price...typically about .2 cents off per kWh. I pay via my banks bill pay system and have never had an issue. They send me monthly bills, they send me renewal notices, and their customer service has always been prompt and courteous. I would highly recommend StarTex for a reliable, cost efficient, and good power company. ”
About 14 years ago, Texas deregulation laws initiated competition for electric companies. In Fort Worth, people in the community can pick a retail electric provider (REP), but not all renters, business owners and homeowners in Texas have this option. If consumers own a business, live or rent in the city, they can decide amongst Fort Worth electric rates in their ZIP code.
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