Prices on longer term plans of a year or more have also risen significantly. Retail electricity providers are reluctant to discuss their prices — especially rising ones — but the Association of Electric Companies of Texas, a trade group, estimated that the rate on a one-year fixed price offer on the Power to Choose website has climbed more than 20 percent over the past year to an average of 11.1 cents per kilowatt hour.
For commercial customers, understanding a few basic details of your electricity consumption can make a big difference in the prices offered by retail providers. We are able to provide a proposal based on estimated and historical usage for your business that will organize the best offers the market has to offer. Residential rates are organized and continuously updated to ensure you are getting the best price from the strongest suppliers .
Prices are expected to go up so quickly that Direct Energy has stopped selling its "Power-to-Go" plan to new customers this summer, a prepaid plan that changes rates each month depending on wholesale prices. Instead, the company is encouraging its customers to lock in for longer periods of time. Customers who used up to 2,000 kilowatts each month could get a 12-month contract for 11.7 cents per kilowatt hour in May compared to the same plan for 9.1 cents per kilowatt hour one year earlier.
Consumers in Houston, Dallas, Fort Worth and Corpus Christi were promised bargains on electricity when the Texas Legislature deregulated the electricity market. But 16 years later they're still paying more for electricity than their counterparts in cities Texas lawmakers exempted from deregulation such as Austin and San Antonio, according to the Texas Coalition for Affordable Power which analyzed federal electricity pricing data.
The city of Houston has a long and rich history. Named after General Sam Houston, it is the largest city in the state of Texas and the fourth largest city in the United States. Home to 26 fortune 500 companies, affordable housing, world-class museums and cultural landmarks, it’s no wonder that the city is ranked one of the best places to live in the state of Texas.

Texas has one of the most thriving electricity markets in the country, and Houston is reaping the benefits. In a state that has plenty of oil, as well as a rapidly growing renewable sector, electricity providers are flocking to its largest city in search of customers. This is good news for residents of the city of Houston. Companies are competing for electricity contracts, and are willing to offer customers great deals to get business.
Patrick Mays, an engineer for an oil and gas company in Houston, recently went shopping for a new electricity plan and found that the best deal available would cost about 55 percent more than what he’s paying, boosting his average rate to 9.5 cents per kilowatt hour from 6.1 cents under his expiring 12-month contract. The power bills for his 2,000-square foot home will climb an average of $30 a month over the year, he said, but he will take the brunt of the rate increase during the hot summer when he estimates his monthly bill will top out at $186, nearly double the $95 he paid last year.
You can sort, filter, and shop by pricing at YOUR specific usage level, which lets you shop and compare electricity plans based on the rates you’ll actually experience on your bill, inclusive of hidden fees and taxes. This ensures you’re not misled by the cheaper rates often advertised by electric providers…those “teaser rates” associated with higher usage levels that many households never enjoy because their usage level never reaches that pricing tier.
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