You can sort, filter, and shop by pricing at YOUR specific usage level, which lets you shop and compare electricity plans based on the rates you’ll actually experience on your bill, inclusive of hidden fees and taxes. This ensures you’re not misled by the cheaper rates often advertised by electric providers…those “teaser rates” associated with higher usage levels that many households never enjoy because their usage level never reaches that pricing tier.
Customers can find deals in competitive electricity markets if they take the time and effort to look at web sites such as powertochoose.org, the official comparison shopping site of the Public Utility Commission. The study cited a PUC survey of retail electricity offerings in Houston that showed nine deals in March that were lower than the regulated price of electricity in San Antonio.
The most advantageous part about their plan is that they offer prepaid electricity, where you pay beforehand and avoid the usual surprise you get every month when you see your bill. This is super convenient when used with text alerts because they can tell you how much electricity you’ve used, how much money you’ve saved, how much you have remaining on your prepaid balance, and the days remaining too.
Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.

ElectricityPlans lets you easily compare electricity plans by displaying all-inclusive rates at all advertised usage levels in a simple easy-to-read format. You can easily estimate your actual all-in electric bill at any given usage level using our Plan Details and Pricing section for each plan. All energy charges, delivery fees, bill credits, and other fees for each plan are shown so you can accurately estimate your monthly electric bill. By showing all rates and fees, you’ll avoid the electric bill sticker shock and so-called “teaser rates” commonly used by electric suppliers to achieve better search results on sites such as powertochoose.org.

Prices are expected to go up so quickly that Direct Energy has stopped selling its "Power-to-Go" plan to new customers this summer, a prepaid plan that changes rates each month depending on wholesale prices. Instead, the company is encouraging its customers to lock in for longer periods of time. Customers who used up to 2,000 kilowatts each month could get a 12-month contract for 11.7 cents per kilowatt hour in May compared to the same plan for 9.1 cents per kilowatt hour one year earlier.
Thanks to energy deregulation in Houston, customers are now able to look around for lower rates, as suppliers are competing with one another. Residents can shop and compare rates and plans because there are more options for energy providers in Houston, helping consumers save money every month by signing up for more reasonably priced energy plans. Find out what energy prices in Houston look like today.
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